Starting with basic websites several years ago I found myself working as an Art Director for complex projects with a holistic approach soon. Visually appealing designs, subtle details and brand guidelines combined to innovative interfaces across various touch points became my daily companion.
Out of this love for aesthetic design my passion for functionality and structure evolved. Jumping right into Photoshop didn’t feel accurate anymore and skipping the steps of building a framework based on functionality and usability became inevitable.
Gather the present state of your audience
Setup the content and goals of the project
Evaluate and iterate deliverables everyone enjoys
- Photoshop 90%
- HTML / CSS 65%
- Motion Graphics 75%
- Video Editing 90%